12 The names of all the various sponsors are on a big (very big) blue board just inside the National Tennis Center’s Main Gate, with the bigger events’ “presenting sponsors” on the left in huge caps, and in smaller caps on the right the names of pres. spons. of smaller events—Men’s 35s Doubles, Mixed Doubles Masters—as well as other sponsors whose role is unclear beyond having paid a fee to sell concessions where appropriate and/or to have a PR booth on the grounds and a venue to call their own inside the Corporate Hospitality Areas (plus of course having their name on the v.b. blue board). Here’s the whole sign’s program, much reduced in scale: in the middle (natch), “1995 U.S. OPEN—A U.S.T.A. EVENT”; on the left: Infiniti, Redbook, Prudential Securities, Chase Manhattan, FujiFilm, MassMutual; on the right: American Express, AT&T, Ben Franklin Crafts, Café de Colombia, Canon, Citizen Watch Company (Citizen also has its name on all the big real-time and match-duration clocks on the Show Courts), Evian Natural Spring Water, Fila U.S.A., The Haägen-Dazs Co. Inc., Heineken, IBM, K-Swiss, The New York Times (which one kind of wonders, then, how objectively or aggressively the paper could report the facts if like the tournament this year were really boring or poorly managed or crooked somehow, etc.), NYNEX, Pepsi-Cola, Sony, Tampax (which, now that Virginia Slims finally got PC’d out of sponsoring the WTA, put in a bid to be the tour’s new sponsor but was turned down, for reasons that haven’t been made publicly explicit but are probably amusing), Tiffany and Co., Wilson Sporting Goods, good old Tennis magazine (which is itself owned by The New York Times Co., so that the Times sneakily gets on the Board twice), and something called the VF Corporation.