11 See FN#1 again—the strong sense I got was that you are never to say “The U.S. Open” in any kind of public way without also saying “A U.S.T.A. Event.” Let’s let the U.S.T.A.’s promotional appendix be implicit from now on; I don’t feel like saying it over and over. The United States Tennis Association gets something like 75 percent of its yearly operating revenues from the U.S. Open, and it’s probably understandable that it would want to attach its name like a remora to the tournament’s flank, but the constant imposition of “A U.S.T.A. Event” all over the place got a little tiresome, I found, overtaxing the way relentless self-promotion is overtaxing, and I have to say I got a kind of unkind thrill out by the Main Gate’s turnstiles when so many people coming in for the evening session of matches pointed up at the big sign over the Main Gate and asked each other what the hell “USTA” was, making it rhyme with a Boston pronunciation of “buster” or “Custer.”