Notes

Introduction

1. http://www.goodreads.com/author/quotes/3503.Maya_Angelou.

Chapter 1

1. http://www.socialmediaexaminer.com/storytelling-with-images/.

2. http://moz.com/ugc/brands-take-to-instagram-for-marketing.

3. http://www.youtube.com/yt/press/statistics.html.

4. http://www.business2community.com/social-media/3-shocking-social-media-stats-that-will-amp-up-your-marketing-0264544#LWR5SBCcHLobR3SV.99.

5. http://venturebeat.com/2013/02/27/sephora-our-pinterest-followers-spend-15x-more-than-our-facebook-followers/.

6. https://www.facebook.com/blog/blog.php?post=2207967130.

7. http://www.insidefacebook.com/2007/12/18/top-10-facebook-stories-of-2007/.

8. http://www.insidefacebook.com/2007/12/18/top-10-facebook-stories-of-2007/.

9. http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-brand-company-product-or-service-in-facebook/.

10. http://www.socialmediaexplorer.com/social-media-marketing/facebook-group-and-brand-page-best-practices/.

11. http://simplymeasured.com/blog/2012/03/27/the-impact-of-facebook-timeline-for-brands-study/.

12. http://mashable.com/2013/03/07/new-facebook-news-feed/.

13. Ekaterina Walter, Think Like Zuck, McGraw-Hill, 2013.

14. http://www.socialmediaexaminer.com/storytelling-with-images/.

15. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers.

16. http://library.thinkquest.org/08aug/00869/whendidlanguagestart.html.

17. From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-should-include-visual-content-in-your-marketing-data/, based on research from http://www.billion dollargraphics.com/infographics.html and http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx.

18. http://www.businessballs.com/mehrabiancommunications.htm.

19. From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-should-include-visual-content-in-your-marketing-data/, based on research from http://www.billion dollargraphics.com/infographics.html.

20. From http://heidicohen.com/5-facts-prove-visual-content-is-a-guaranteed-winner/, based on research from http://www.mdgadvertising.com/blog/its-all-about-the-images-infographic/.

21. http://paulbiedermann.sharedby.co/share/oP1Q4H.

22. http://resources.bazaarvoice.com/rs/bazaarvoice/images/201202_Millennials_whitepaper.pdf.

23. http://www.mediabistro.com/alltwitter/91-of-b2b-marketers-now-use-social-media-for-content-marketing-study_b44220.

24. From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-should-include-visual-content-in-your-marketing-data/, based on research from http://www.billiondollargraphics.com/infographics.html and http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx.

25. From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-should-include-visual-content-in-your-marketing-data/, based on research from http://www.web marketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx.

26. http://mashable.com/2013/04/29/snackable-content-buzzword/.

27. http://www.comscore.com/Insights/Blog/2013_Digital_Future_in_Focus_Series.

28. From http://heidicohen.com/5-facts-prove-visual-content-is-a-guaranteed-winner/, based on research from http://www.mdgadvertising.com/blog/its-all-about-the-images-infographic/.

29. From http://heidicohen.com/5-facts-prove-visual-content-is-a-guaranteed-winner/, based on research from http://www.mdgadvertising.com/blog/its-all-about-the-images-infographic/.

30. http://mashable.com/2013/04/25/nestivity-engaged-brands.

31. http://www.customcontentcouncil.com/news/nearly-44-billion-new-survey-shows-rise-content-marketing-budget.

32. From http://heidicohen.com/5-facts-prove-visual-content-is-a-guaranteed-winner/, based on research from http://www.mdgadvertising.com/blog/its-all-about-the-images-infographic/.

33. From http://heidicohen.com/5-facts-prove-visual-content-is-a-guaranteed-winner/, based on research from http://www.mdgadvertising.com/blog/its-all-about-the-images-infographic/.

34. From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-should-include-visual-content-in-your-marketing-data/, based on research from http://www.billion dollargraphics.com/infographics.html.

35. From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-should-include-visual-content-in-your-marketing-data/, based on research from http://ansonalex.com/infographics/infographic-effectiveness-statistics-infographic/.

36. From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-should-include-visual-content-in-your-marketing-data/, based on research from http://moz.com/blog/what-makes-a-link-worthy-post-part-1.

37. http://www.marketingsherpa.com/article/how-to/videos-attract-300-more-traffic.

38. http://www.location3.com/why-visual-content-is-essential/.

39. http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/#Rqga52Olcrs0z5oL.99.

40. http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/.

41. http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/.

42. http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/.

43. http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/.

44. http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/.

45. http://www.eyeviewdigital.com/documents/eyeview_brochure.pdf.

Chapter 2

1. http://www.brainyquote.com/quotes/keywords/pictures_2.html#Ic00mwK601F8eQG0.99.

2. http://mashable.com/2013/05/29/mary-meeker-internet-trends-2013/.

3. http://www.urbandictionary.com/define.php?term=pics%20or%20it%20didn’t%20happen.

4. Richard Dawkins, The Selfish Gene, 30th anniversary ed., Oxford University Press USA, New York, 1976.

5. http://www.amusingplanet.com/2013/06/lolcats-from-yesteryears-photographs-by.html.

6. http://www.brandchannel.com/home/post/Home-Depot-Richard-Meme-041913.aspx.

7. http://mwpdigitalmedia.com/blog/why-web-video-should-be-central-to-your-social-media-strategy/.

8. http://www.prdaily.com/Main/Articles/14623.aspx#.

9. http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#eH2WSfuoRDRMslUy.99.

10. http://mashable.com/2013/05/15/viral-video-factors/.

11. http://brandongaille.com/slideshare-statistics-and-marketing-tips/.

12. http://brandongaille.com/slideshare-statistics-and-marketing-tips/.

13. http://www.ragan.com/Main/Articles/5_ways_Whole_Foods_builds_awareness_on_Pinterest_46293.aspx.

14. http://online.wsj.com/article/SB10001424127887324216004578483094260521704.html.

15. http://postcards.blogs.fortune.cnn.com/2012/10/17/coke-clark-facebook/.

16. http://postcards.blogs.fortune.cnn.com/2012/10/17/coke-clark-facebook/.

17. http://www.buzzfeed.com/andrewgauthier/the-incredible-amount-of-stuff-that-happens-on-the-internet.

Chapter 3

1. From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-should-include-visual-content-in-your-marketing-data/, based on research from http://www.billion dollargraphics.com/infographics.html and http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx.

2. http://mashable.com/2013/04/29/snackable-content-buzzword/.

3. http://blog.shareaholic.com/2012/01/pinterest-referral-traffic.

4. http://sherpablog.marketingsherpa.com/b2b-marketing/channel-marketing/b2b-pinterest-content-marketing/.

5. http://sherpablog.marketingsherpa.com/b2b-marketing/channel-marketing/b2b-pinterest-content-marketing/.

6. http://www.fastcompany.com/3008342/what-pinterest-redesign-means-brands.

7. http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/.

8. http://www.businessinsider.com/pinterest-is-worth-2-billion-because-its-25-million-users-are-rich-female-and-like-to-spend-2013-2.

9. http://venturebeat.com/2013/02/27/sephora-our-pinterest-followers-spend-15x-more-than-our-facebook-followers/.

10. http://new.pitchengine.com/pitches/0b0228ae-1ace-4f56-8c50-3cdef44d88b1.

11. http://new.pitchengine.com/pitches/0b0228ae-1ace-4f56-8c50-3cdef44d88b1.

12. http://new.pitchengine.com/pitches/0b0228ae-1ace-4f56-8c50-3cdef44d88b1.

13. http://www.shop.org/c/journal_articles/view_article_content?groupId=1&article Id=1541&version=1.0.

14. http://www.shopify.com/blog/6058268-how-pinterest-drives-ecommerce-sales#axzz 2SEv3Ya59.

15. http://www.nielsen.com/us/en/newswire/2012/digital-lives-of-american-moms.html.

16. http://www.blogher.com/women-and-social-media-2012.

17. http://www.richrelevance.com/.

18. http://www.mediabistro.com/alltwitter/social-media-stats-2012_b30651.

19. http://www.arikhanson.com/2012/02/21/18-compelling-stats-to-help-sell-your-boss-on-pinterest/.

20. http://blog.curalate.com/pinterest-85-percent-organic/.

21. http://www.repinly.com/stats.aspx.

22. https://blog.compete.com/2012/06/28/pinning-down-the-impact-of-pinterest/.

23. http://blog.shareaholic.com/2012/01/pinterest-referral-traffic.

24. http://www.businessinsider.com/pinterest-is-worth-2-billion-because-its-25-million-users-are-rich-female-and-like-to-spend-2013-2#ixzz2UbNXVo00.

25. http://new.pitchengine.com/pitches/0b0228ae-1ace-4f56-8c50-3cdef44d88b1.

26. http://www.she-conomy.com/facts-on-women.

27. http://www.she-conomy.com/facts-on-women.

28. http://blog.hubspot.com/blog/tabid/6307/bid/33845/8-Real-Life-Examples-of-Engaging-Pinterest-Contests.aspx.

29. http://www.socialmediaexaminer.com/pinterest-contest/.

30. http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#eWSfuoRDRMslUy.99.

31. http://www.entrepreneur.com/article/226924.

32. http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#eWSfuoRDRMslUy.99.

33. http://www.changeboard.com/content/2854/bring-your-brand-to-life-through-the-power-of-video/.

34. http://www.changeboard.com/content/2854/bring-your-brand-to-life-through-the-power-of-video/.

35. http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#eWSfuoRDRMslUy.99.

36. http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#eWSfuoRDRMslUy.99.

37. http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#eWSfuoRDRMslUy.99.

38. http://www.youtube.com/yt/press/statistics.html.

39. http://www.youtube.com/yt/press/statistics.html.

40. http://www.youtube.com/yt/press/statistics.html.

41. http://www.youtube.com/yt/press/statistics.html.

42. http://www.youtube.com/yt/press/statistics.html.

43. http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/#eWSfuoRDRMslUy.99.

44. http://www.youtube.com/yt/press/statistics.html.

45. http://www.youtube.com/yt/press/statistics.html.

46. http://www.youtube.com/yt/press/statistics.html.

47. http://www.clickz.com/clickz/news/2198728/video-drives-clothing-sales.

48. http://bespokevideoproduction.wordpress.com/2011/04/08/kiss-goodbye-to-the-30-second-ad-youtube-branded-clips-and-click-to-buy-are-redefining-the-who-what-where-when-and-how-of-online-campaigns/.

49. http://www.nytimes.com/2013/04/11/business/smallbusiness/dollar-shave-club-from-viral-video-to-real-business.html?pagewanted=all&_r=1&.

50. http://www.forbes.com/sites/capitalonespark/2013/01/23/tell-dont-sell-use-content-marketing-to-boost-your-business.

51. http://blog.hubspot.com/blog/tabid/6307/bid/33629/50-of-Facebook-Fans-Prefer-Brand-Pages-to-Company-Websites-INFOGRAPHIC.aspx.

52. http://www.socialmediaexaminer.com/storytelling-with-images/.

53. http://simplymeasured.com/blog/2012/03/27/the-impact-of-facebook-timeline-for-brands-study/.

54. http://techcrunch.com/2013/01/17/facebook-photos-record/.

55. http://www.business2community.com/facebook/facebook-marketing-statistics-you-need-to-know-0289953.

56. http://www.business2community.com/facebook/facebook-marketing-statistics-you-need-to-know-0289953.

57. http://uberly.com/facebook-statistics-2012/.

58. http://offers.hubspot.com/2013-state-of-inbound-marketing?__hstc=20629287.70b52168144dff23b49a5912d139749f.1370872534479.1370872534479.13708725344 79.1&__hssc=20629287.1.1370872534479.

59. http://offers.hubspot.com/2013-state-of-inbound-marketing?__hstc=20629287.70b52168144dff23b49a5912d139749f.1370872534479.1370872534479.13708725 34479.1&__hssc=20629287.1.1370872534479.

60. http://www.syncapse.com/value-of-a-facebook-fan-2013/#.UW6uQrVJNQU.

61. http://www.experian.com/blogs/marketing-forward/2012/02/07/10-key-statistics-about-facebook/.

62. http://www.zdnet.com/blog/facebook/facebook-accounts-for-1-in-every-7-online-minutes/6639.

63. http://www.digiday.com/brands/10-stats-brands-should-know-about-facebook/.

64. There are 2.5 billion content shares a day on Facebook.

65. http://www.digiday.com/brands/10-stats-brands-should-know-about-facebook.

66. http://venturebeat.com/2013/03/05/facebook-15-million-businesses-companies-and-organizations-now-have-a-facebook-page.

67. http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck.

68. http://www.nytimes.com/2011/06/29/business/media/29adco.html?_r=0.

69. http://blog.neworld.com/2011/how-a-facebook-campaign-increased-sales-by-35-and-generated-pr-worth-200/.

70. http://www.businesswire.com/news/home/20130516005749/en/Harlem-Globetrotters-Increases-Web-Traffic-Geo-Targeted-Facebook.

71. http://cdn.pamorama.net/wp-content/uploads/2013/05/HubSpot-Facebook-marketing-case-study.pdf.

72. http://www.mediabistro.com/alltwitter/social-photo-video_b27506.

73. http://therealtimereport.com/2011/03/18/77-of-fortune-global-100-companies-use-twitter/.

74. http://therealtimereport.com/2011/03/18/77-of-fortune-global-100-companies-use-twitter/.

75. http://therealtimereport.com/2011/03/18/77-of-fortune-global-100-companies-use-twitter/.

76. http://therealtimereport.com/2011/03/18/77-of-fortune-global-100-companies-use-twitter/.

77. https://blog.twitter.com/2011/numbers.

78. https://blog.twitter.com/2011/numbers.

79. https://blog.twitter.com/2011/numbers.

80. https://blog.twitter.com/2011/numbers.

81. https://blog.twitter.com/2011/numbers.

82. http://www.sysomos.com/insidetwitter/mostactiveusers/.

83. http://www.sysomos.com/insidetwitter/mostactiveusers/.

84. http://offers.hubspot.com/how-to-use-twitter-for-business.

85. http://offers.hubspot.com/how-to-use-twitter-for-business.

86. http://www.socialtechnologyreview.com/articles/40-fascinating-twitter-facts.

87. http://mashable.com/2013/04/25/nestivity-engaged-brands.

88. http://www.digitalbuzzblog.com/volkswagen-fox-twitter-zoom-campaign.

89. http://socialmediatoday.com/bryannagy/1211641/coca-cola-s-twitter-contest-heart-truth.

90. http://www.prnewswire.com/news-releases/radioshack-campaign-honored-for-social-media-innovation-132789133.html.

91. http://mashable.com/2013/06/27/instagram-video-top-brands/.

92. http://mashable.com/2013/06/27/instagram-video-top-brands/.

93. http://www.newsreach.co.uk/knowledge-centre/news/social-media-marketing/instagram-me-happy-brands-turning-to-visual-marketing/.

94. http://online.wsj.com/article_email/SB100014241278873245773045790592300693 05894-lMyQjAxMTAzMDAwODEwNDgyWj.html.

95. http://moz.com/ugc/brands-take-to-instagram-for-marketing.

96. http://www.forbes.com/sites/marketshare/2012/08/13/more-brands-joining-instagram-and-with-good-reason/.

97. http://appdata.com.

98. Simply Measured.

99. http://moz.com/ugc/brands-take-to-instagram-for-marketing.

100. http://moz.com/ugc/brands-take-to-instagram-for-marketing.

101. http://www.businessinsider.com/statistics-that-reveal-instagrams-mind-blowing-success-2012-4.

102. http://www.digitalbuzzblog.com/infographic-instagram-stats/.

103. http://moz.com/ugc/brands-take-to-instagram-for-marketing.

104. http://mashable.com/2012/10/09/instagram-felix-baumgartner-red-bull/.

105. http://mashable.com/2012/02/02/ford-fiesta-instagram/.

106. http://mashable.com/2012/02/02/ford-fiesta-instagram/.

107. http://www.clickz.com/clickz/column/2239636/tumblr-untapped-marketing-goldmine.

108. http://leaderswest.com/2013/06/13/infographic-average-time-per-visit-on-tumblr-is-34-minutes/.

109. http://dachisgroup.com/2013/04/no-comment-using-tumblr-to-tell-your-brand-story/.

110. http://leaderswest.com/2013/06/13/infographic-average-time-per-visit-on-tumblr-is-34-minutes/.

111. http://blogs.wsj.com/digits/2013/05/20/the-numbers-behind-tumblr/.

112. http://www.tumblr.com/about.

113. http://www.tumblr.com/about.

114. http://www.comscore.com/Insights/Blog.

115. http://www.comscore.com/Insights/Blog.

116. http://www.comscore.com/Insights/Blog.

117. http://leaderswest.com/2013/06/13/infographic-average-time-per-visit-on-tumblr-is-34-minutes/.

118. http://leaderswest.com/2013/06/13/infographic-average-time-per-visit-on-tumblr-is-34-minutes/.

119. http://www.brandchannel.com/home/post/Tumblr-Brand-Marketing-011412.aspx.

120. http://www.clickz.com/clickz/column/2239636/tumblr-untapped-marketing-goldmine.

121. http://www.clickz.com/clickz/column/2239636/tumblr-untapped-marketing-goldmine.

122. http://www.clickz.com/clickz/column/2239636/tumblr-untapped-marketing-goldmine.

123. http://www.clickz.com/clickz/column/2239636/tumblr-untapped-marketing-goldmine.

124. http://repcapitalmedia.com/public-sector-case-study-the-world-bank-wows-fans-with-tumblr/.

125. http://industry.shortyawards.com/category/4th_annual/tumblr_brand/RO/happiness-is-coca-cola-on-tumblr.

126. http://socialmediatoday.com/brett-williams/1017741/best-times-post-tumblr.

127. http://industry.shortyawards.com/nominee/4th_annual/YI/doctor-who-tumblr.

128. http://adage.com/article/digital/tumblr-unveils-major-brand-campaign-adidas/235262/.

129. http://www.ignitesocialmedia.com/video-marketing/brand-on-vine/.

130. http://www.name.com/blog/general/2013/06/how-to-use-vine-to-extend-your-brands-social-media-reach/.

131. http://www.ignitesocialmedia.com/video-marketing/brand-on-vine/.

132. http://www.unrulymedia.com/article/08-05-2013/unruly-unveils-top-vine-metrics-and-100-most-tweeted-vines-celebrate-app%E2%80%99s-100-da.

133. http://www.ignitesocialmedia.com/video-marketing/brand-on-vine/.

134. http://www.unrulymedia.com/article/08-05-2013/unruly-unveils-top-vine-metrics-and-100-most-tweeted-vines-celebrate-app%E2%80%99s-100-da.

135. http://www.ignitesocialmedia.com/video-marketing/brand-on-vine/.

136. http://www.unrulymedia.com/article/08-05-2013/unruly-unveils-top-vine-metrics-and-100-most-tweeted-vines-celebrate-app%E2%80%99s-100-da.

137. http://socialmediatoday.com/julie-blakley/1516266/7-brands-getting-creative-vine.

138. http://socialmediatoday.com/julie-blakley/1516266/7-brands-getting-creative-vine.

139. http://www.ignitesocialmedia.com/video-marketing/brand-on-vine/http://www.clickz.com/clickz/news/2268718/dunkin-donuts-hops-on-twitters-vine-for-latest-campaign.

140. http://blog.hubspot.com/blog/tabid/6307/bid/34144/How-15-Real-Businesses-Are-Getting-Creative-With-Vine-for-Marketing.aspx.

141. http://www.name.com/blog/general/2013/06/how-to-use-vine-to-extend-your-brands-social-media-reach/.

142. http://blog.hubspot.com/blog/tabid/6307/bid/34144/How-15-Real-Businesses-Are-Getting-Creative-With-Vine-for-Marketing.aspx.

143. http://www.slideshare.net/about.

144. http://www.slideshare.net/about.

145. http://brandongaille.com/slideshare-statistics-and-marketing-tips/.

146. http://brandongaille.com/slideshare-statistics-and-marketing-tips/.

147. http://brandongaille.com/slideshare-statistics-and-marketing-tips/.

148. http://www.slideshare.net/slidesharepro/10m-infographic.

149. http://brandongaille.com/slideshare-statistics-and-marketing-tips/.

150. http://contentmarketinginstitute.com/education/books/the-marketers-guide-to-slideshare/.

151. http://techcrunch.com/2012/01/17/techcrunch-readers-love-slideshare/.

152. http://www.slideshare.net/about.

153. http://www.forbes.com/sites/marketshare/2013/02/28/slideshare-the-quiet-giant-of-content-marketing/.

154. http://blog.slideshare.net/2011/10/12/guest-post-karen-leland-use-slideshare-to-tell-your-small-business-story/.

155. http://blog.slideshare.net/2013/06/04/how-achievers-leveraged-slideshare-and-linkedin-to-increase-lead-gens/.

156. http://blog.slideshare.net/2012/04/30/salesforce-casting-a-wider-net-via-the-social-web-2/.

157. http://www.business2community.com/google-plus/getting-started-with-google-plus-marketing-0508915.

158. http://www.searchenginejournal.com/google-plus-surpasses-twitter-to-become-second-largest-social-network/57740/.

159. http://searchengineland.com/google-worlds-most-popular-search-engine-148089.

160. http://socialfresh.com/seriously-who-is-using-google-plus-and-why/.

161. http://socialfresh.com/seriously-who-is-using-google-plus-and-why/.

162. http://techsavvynyc.com/google-plus-demographics/.

163. http://techsavvynyc.com/google-plus-demographics/.

164. http://techsavvynyc.com/google-plus-demographics/.

165. http://www.clickz.com/clickz/column/2250858/small-businesses-are-benefiting-from-google-presence.

166. http://en.community.dell.com/dell-groups/sbc/b/weblog/archive/2013/05/20/trey-ratcliff-s-google-domination-visual-content-tips-for-marketers.aspx.

167. http://www.google.co.uk/think/case-studies/cadbury-sweet-google-plus.html.

Chapter 4

1. http://www.andreavahl.com/social-media/29-of-the-best-social-media-quotes.php.

2. http://burberry.tumblr.com.

3. http://businesstoday.intoday.in/story/burberry-social-media-initiative/1/191422.html.

4. Jonah Peretti, Keynote Speech, SXSW 2013.

5. http://www.youtube.com/watch?v=T6MhAwQ64c0.

Chapter 5

1. http://theinspirationroom.com/daily/2013/oreo-daily-twist/.

2. http://dachisgroup.com/2013/06/real-time-marketing-definition/.

3. http://www.emarketer.com/Article/Originality-Content-Marketers-Greatest-Challenge/1009495.

4. http://www.zdnet.com/blog/feeds/smart-usa-does-the-math-on-twitter-about-pigeon-crap/4921.

5. http://www.wired.com/underwire/2013/02/oreo-twitter-super-bowl/.

6. eMarketer, Inc., Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing, February 2013, p. 2.

7. http://www.emarketer.com/Article/Real-Time-Marketing-Drumbeat-Gets-Louder-Agencies-Brands-Sign-On/1009869.

8. eMarketer, Inc., Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing, February 2013, p. 2.

9. eMarketer, Inc., Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing, February 2013, p. 5.

10. http://www.emarketer.com/Article/Real-Time-Marketing-Drumbeat-Gets-Louder-Agencies-Brands-Sign-On/1009869.

11. eMarketer, Inc. Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing, February 2013, p. 9.

12. http://adage.com/article/guest-columnists/fast-truths-real-time-marketing/239959/.

13. http://www.toprankblog.com/2013/04/real-time-marketing-smarts/.

14. http://www.adweek.com/news/technology/oreo-tries-super-bowl-tweet-strategy-oscars-147518.

15. https://blog.twitter.com/2013/real-time-marketing-spotlight-general-electric %E2%80%99s-iwanttoinvent.

16. http://www.adweek.com/adfreak/maxipad-brand-goes-blood-brilliant-reply-facebook-rant-144500.

17. http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/9810767/Horse-meat-scandal-Tesco-apologises-over-hay-Twitter-post.html.