About the Authors

Ekaterina Walter

Ekaterina Walter is a social media trailblazer and an author of the Wall Street Journal bestseller Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg. A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, and Entrepreneur. Walter has led strategic and marketing innovation for brands such as Intel and Accenture, and she is currently a cofounder and CMO of BRANDERATI. She has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards), and for being named among 25 Women Who Rock Social Media in 2012. Walter was featured in Forbes and BusinessReviewUSA, and her opinion has been highlighted on CNBC, ABC, NBC, Fox News, First Business Chicago, TechCrunch, the Wall Street Journal, and more. She sits on the board of directors of the Word of Mouth Marketing Association (WOMMA).

Walter is based in Portland, Oregon, and she holds a master’s degree in international management from the Thunderbird School of Global Management.

Twitter: @Ekaterina.

Blog: www.ekaterinawalter.com.

Jessica Gioglio

Jessica Gioglio is a social media strategist and recognized thought leader who specializes in content and community engagement. Throughout her career, Gioglio has been a valuable contributor to the social media and communications teams at Dunkin’ Donuts, TripAdvisor, State Street, and Comcast.

In addition to being a featured speaker at numerous social media and technology conferences, Gioglio covers social media best practices for the Convince&Convert blog. She also founded and runs The SavvyBostonian, a Boston-based lifestyle blog.

Gioglio is based in Boston, Massachusetts, and she holds a bachelor of science in marketing from Bentley University, with a minor in public relations.

Twitter: @SavvyBostonian.

Blog: www.thesavvybostonian.com.