Acknowledgments

First and foremost, we would like to thank you, the reader, for picking up our book. Writing this book has very much been a passion project for us both, and we hope that you found everything you were looking for inside.

We would like to offer our deepest gratitude to the marketers who contributed their inspiration and encouragement to this book, including, but not limited to Jay Baer, Laura Fitton, Dan Roam, Brian Solis, Jennifer Lashua, Bryan Rhoads, Wendy Lea, Tom Fishburne, Claudia Allwood, and Debra Aho Williamson.

A special acknowledgment goes to Steve Garfield, a friend and amazing visual storyteller in his own right, for taking such a lovely headshot of us for the book. We would also like to thank Jennifer Stakes Roberts for her unparalleled support on this project.

It has been a gratifying experience to work with the fantastic team at McGraw-Hill, who have been with us every step of the way. The content and the drastically different visual format are a testament to the team and their commitment to innovative publishing.

Most importantly, we are thankful to our friends and family who encouraged and supported us along the way. You are a gift! Our accomplishments are your accomplishments.

Last, but certainly not least, this book is a testament to the value of relationship building and how amazing opportunities come to you when you least expect it. Although we had known each other for some time through the social media industry, spending several days together at LeWeb 2012 in Paris was truly a catalyst in developing the concept for this book. We would like to thank our friends from LeWeb Paris—Cédric Giorgi, Loïc, and Geraldine Le Meur—for serendipitously bringing us together on this project.

As you close this final page of this book energized to leverage the power of visual storytelling, remember the work that you do is just as important as the relationships you build.

Ekaterina and Jessica