Introduction

First disclaimer of this book is that I have tried to the best of my abilities to write this for nonfinancial people. I am aware that many of the people who start businesses do not have a background in finance. They are not experts in financial terms. So to the best of my ability I tried to use more common terms when available. I am also aware that this may come at a cost of not using terms that may more appropriately convey the breadth of the topic being explained. However, the trade-off that I’m using is that if you are more advanced, it is easier for you to understand the layman’s term than maybe less perfectly fitting to the topic I’m explaining, then it is for someone to understand the complex terminology that may explain in better detail the topic when they are a neophyte.

This book will hopefully have some insights for both people who are currently in need of getting money for their business, as well as people who are in a situation where they currently do not feel like they need any money but would like to be armed with the knowledge that may be useful if they ever did need to consider financing. So let us go on to discuss the seven things you need to know to get money for your business. There are a ton of things that one probably should know that goes beyond the seven that I covered. However, I believe that knowing the seven things will give you a great enough advantage to make informed decisions that will aid in your pursuit of getting funding for your business.

The main way that this book helps you is by informing you the way that many funding institutions look at situations. I have witnessed a fundamental difference in the way a business owner/real estate investor looks at the need for loans and funding, as well as the timing of that quest with how lenders/funders look at the same scenario. The difference has caused many business owners to feel angry when they are denied by a lending institution and take their deposit accounts to other banks as a result. The aim of this book is to bridge some of that gap for business owners and real estate investors. I do owe a great level of gratitude to Doriscar Capital Group, because it is through my experience learning the lending norms of about 100 lenders/funders that has enabled me to witness the glaring divide in perspectives that this book looks to bridge in part.